Many organizations, from charities to governments to private businesses, represent themselves through symbols and logos. Symbols and logos use imagery, text or a combination of the two to convey an important message about the company. A well designed symbol evokes an emotion such as joy, contentment, exhilaration, hunger, thirst or even fear. It need not be complex to be effective or memorable. On the contrary, many designers feel that simpler is better.
Instructions
1. Research first. Find out what your competitors are doing. Your logo should be original and stand out from the crowd without using imagery that has negative connotations. For example, the swastika is a traditional symbol in India but creates an extremely negative impression in the United States and Europe.
2. Clarify the message you want to convey. What do you want the viewer to feel? For example, if you want the viewer to associate your company with flight and grace, use feathers or other images associated with these feelings.
3. Decide on the shape. Certain shapes are harder to reproduce than others. A square design may fit in more easily with packaging than a circular motif. An unusual shape such as a heptagon or octagon may be more memorable to the viewer than the common rectangle.
4. Decide on the colors. Purchase a color wheel, and be aware of how colors work with and against each other to create feelings. Cool colors such as blue evoke a sense of aloofness and reserve. Warmer colors such as brown evoke earthiness and approachability.
5. Keep it simple. The design does not have to convey everything anyone needs to know about your company or organization at one glance. Furthermore, elaborate details get lost from a distance, muting the impact of the message you are trying to send. A few letters against a contrasting background typically work well.
6. Use software to transfer your vision of your symbol or logo from your head to paper. Adobe illustrator is one such program that allows users to manipulate symbols and logos. You can use the finished product both online and in printed materials. Check with your local library to see if you can borrow a copy of the program.
Related posts
An understated hat with a curved shape is feminine without being too frilly.When you design a hat yourself, you can make it any way you want. It can be understated and elegant, statement-making, a...
For thousands of years, humans have used turquoise---in startling shades of blue and green---in jewelry craft. A turquoise necklace design is as simple or complex as you make it--impacted entirely...
Leather looking - 1905 New Zealand All Black Jersey. Photo Frederic HumbertOnline custom-design rugby jersey offers appear to make the task easy; just a few clicks and you are done. But once into...
Embellish the nails with freehand designs.Butterflies for springtime, delicate flowers for summer weddings and decorated evergreens for the winter holidays are some of the designs that embellish n...
Victorian women often handmade their hats using velvet, feathers and flowers.In Victorian times, ladies chose to wear hats in a variety of styles. Depending upon the season, the occasion and the d...
